From: Lynn Lawson, Natural Lip Care Enthusiast and Founder of Lani B. Holistic Lip Care
Atlanta, Georgia, USA

Dear Beauty Maven,

Your lips and mouth are one of the most important parts of not only your face, but your body, as well. We place cosmetics on our lips to keep them well-moisturized and healthy. But, do you know the impact of placing not so healthy ingredients on your lips day-after-day? Are you aware of the amount of cosmetic lip ingredients you ingest in a lifetime?

Considering that we all probably eat pounds of lip care products within our lifetime, shouldn’t we be extremely conscious of what we’re placing on our lips and in our mouths? And, wouldn’t you like a natural approach to lip care that gets to the root of why your lips may be chapping, splitting, or peeling in the first place?

We’re here to provide you with a few, simple tips to keep your lips healthier, starting from the inside out, and without the addictive use of over-the-counter lip care products.

We’re talking about basic lip care here, not extra-fancy talk on lip plumping, cosmetic treatments, fillers, fine-line minimizing, medication side effects, or even cold sores. We’re going to cover basic lip care, or Lip Care 101, if you will.

As you probably already know, the lips do not have their own oil glands. So, they create very little of their own moisture. But, there are ways for you to keep your lips moist year round. Some of the culprits that can wreak havoc on our lips include harsh winter weather, the constant habit of lip-licking, and indoor air circulation (heat and air-conditioning). Exposing your lips to some of these elements can cause the little moisture that’s there to evaporate.

Other than avoiding licking your lips…

1} Drink and Be Merry. Lots of water, that is. Of course, this may be a bit obvious, but drinking lots of pure (as possible) water will not only help to keep you hydrated. It will also help with dry-mouth and chapped lips. Always start by hydrating internally. Also, avoid drinking chlorinated water because it is drying on the lips.

2} Protect Your Lips. There are plenty of products you can purchase that will help with moisturizing and protecting your lips. However, there are certain ingredients you should avoid when choosing what to place on your pucker. Petroleum (petrolatum)-based products, including mineral and salicylic acid should be avoided in your lip care. Petroleum-based products only coat your skin: they really don’t provide any extra moisture. Salicylic acid is an ingredient in one very well-known, over-the-counter lip care product line. Salicylic acid helps to exfoliate your skin, but is way too harsh to be used on the lips…it can irritate them even more. Exfoliating your lips is good. Exfoliating with salicylic acid…not so good. When looking at lists of lip care ingredients, always look for natural butters, oils, and other healthy ingredients.

3} Keep it Simple in the Sun. Although many manufacturers of skin and lip care products promote SPF in your lip care, I believe wearing a hat when being in the sun for extended periods of time is a better option than including lots of extra ingredients in your lip care. For example, titanium dioxide is a common ingredient in many lip care products and has sun protection benefits. However, the jury is still out on whether this product is really ok on your lips, so it probably isn’t ok for you to ingest.

4} Heat and Cold. Keep your environment temperatures as regulated as possible. In the summer, it may be easier to keep your lips moist. But, keep your lips covered as much as possible by wearing a hat when you’re outside for long periods of time. In the cooler months, internal heating systems can dry your lips (and, your skin overall) much faster. You may want to consider keeping a cool-mist nebulizer on the nightstand next to your bed to keep your immediate environment moist while you’re sleeping. You can also use a cool-mist humidifier at night.

5} Be Conscious of your Oral Care. Are you allergic to your toothpaste or mouthwash? Switch toothpaste and/or mouthwash brands for a few days to see if your chapped lips get better. Try a natural toothpaste or baking soda as an alternative. Also, rinse well after brushing. In addition, avoid saccharin, fluoride, sodium laureth (lauryl) sulfate, and alcohol in your toothpaste and mouthwash. And, rinsing with chlorinated and/or “hard” water strips moisture from your lips. Rinse with pure, filtered, or distilled water whenever possible.

6} Take Charge of your Natural Lip Care. If you’re interested in do-it-yourself lip care, think about pampering your pucker with these basic ingredient. You can place them neat (plain or without mixing with other ingredients) on your lips:

castor oil

cocoa butter

coconut oil

jojoba oil

manuka honey (used as a masque for your lips)

olive oil

shea butter

sweet almond oil

Also, avoid these common lip product ingredients:

petrolatum/petroleum jelly and mineral oil ~ which coat your lips, but do not moisturize them…at all!

silicone oil ~ which also coats, but doesn’t moisturize.

salicylic acid ~ which can be a good exfoliant for other parts of your body, but not your lips. Skip altogether!

menthol/camphor/phenol ~ which can provide a cooling sensation, but impart a lot of dryness.

some fragrances ~ which can be made with alcohol…which (of course you know) dries the lips!

7} Adopt a Simple Lip Care Routine. We suggest implementing a routine of mild exfoliation, steaming, wearing lipsticks and lip glosses only when you feel it’s absolutely necessary, and using lip conditioning protection. Lani B.’s The Lip System for Women, which includes The Lip Exfoliant and The Lip Conditioner, is a great asset in a natural lip care routine.

{The Lip System for Women}

So, that’s our take on the simplest approach to healthy and natural lip care. If you don’t have the time or desire to formulate your own lip care essentials for a pretty pout, we encourage you to let us pamper your pout!

I know, I know…you’re probably asking, “What is Lani B. Holistic Lip Care and why should I listen to you?”

Lani B. Holistic Lip Care launched in April 2011 with a very transparent mission: to create “Simple, Natural, and Luxurious Lip Care”. We hold the title of being one of the only beauty companies to create a lip care line which considers the overall health of the lips, in addition to the overall health of the body – for what’s placed on the lips often is ingested. Our range of products includes lip conditioners, exfoliants, and salves for women and men and they’re all created with natural butters, oils, fruit extract powders, and essential oils. To see our entire range of products, please visit www.LaniB.com.

So, exactly what are the ingredients in The Lip Conditioner and The Lip Exfoliant?

The Lip Conditioner restores moisture to dry lips and contains Sweet Almond Oil, Beeswax, Palm Christi Oil, Shea Butter, Castor Seed Oil, Hydrogenated Castor Oil, Cocoa Butter, Jojoba Oil, Meadowfoam Oil, Evening Primrose Oil, Avocado Butter, Vitamin E, Rosehip Oil, Aloe Oil, Rosemary Oleoresin, Neem Oil, and Natural Flavor Oils. All of the butters and oils in The Lip Conditioner help to penetrate, protect, and soften your lips.

The Lip Exfoliant removes flaky skin from the lips and moisturizes and contains Turbinado Sugar, Banana Fruit Powder, Pineapple Fruit Powder, Olive Oil, and Natural Flavor Oils. The olive oil brings moisture to your lips, while the sugar and fruit powders help to gently exfoliate them.

We truly stand behind the our lip care essentials! And, although we’ve only been in business for a year, we have received some incredible accolades already. Lani B. Holistic Lip Care was invited to participate in celebrity gift bags for the 2011 Country Music Awards (CMAs), the 2011 GRAMMY Awards, and Christmas in Hollywood 2011. We’ve been fortunate as a very young company to already have our products placed in the hands of quite a few celebrities. 

And, not only are our products filled-to-the-rim with healthy ingredients, we also have placed them in sizable, amber glass jars to keep the light out and protect the special ingredients that soothe your lips.

Your lip care essentials will last you a long while, as The Lip Conditioner comes in a .85 oz jar (almost 6 times the quantity of a traditional .15 lip balm tube). The Lip Exfoliant comes in a 1.7 oz jar, which is about double the size of standard lip exfoliants on the market today.

And, as a special incentive for our new lip care clients, we’re offering gift pricing through this web page. If you purchase Lani B.’s The Lip System for Women, which includes The Lip Conditioner and The Lip Exfoliant, through this web page, you’ll receive both products for

$29

Now, this special, introductory, promotional pricing for our lip care essentials won’t last for long. As a matter of fact, this web page is only to help spread the word about this amazing lip care combo.

So, order the Lip System for Women at this special pricing, as this page will come down without notice.

Your lips will thank you!

And, if you aren’t completely satisfied with how your lips feel, you have 30 days to send in The Lip System for Women for a refund. We are so confident that you’ll love our products, we’ll accept your return even if your product has been opened and used. But, we’re certain that once you’ve begun using The Lip System for Women, you’ll be one of our long-term clients.

We’re looking forward to sharing our wonderful, soothing lip care essentials with you!

Blessings,

P.S. ~ Remember, we eat pounds of lip products in our lifetimes. Shouldn’t you keep your lip care as simple and effective as possible? Order today!